Ramona Furter

Program and product manager · process improvement with data and metrics

Zurich, Switzerland · planning to move to Dubai · Swiss citizen · available with notice
ramona.furter@icloud.com · +41 78 907 14 47 · linkedin.com/in/ramona-furter · ramona-program-manager-operations.pages.dev

10+ years of program and project management across e-commerce, corporate innovation and venture building. I own metrics, find the root cause when they miss, and ship the fix: +9% conversion on a CHF 100M+ e-commerce business, 30% less time spent on sales at Swiss Post through automation I built myself. Cross-functional by default, from engineers to C-level, and I build my own tools with AI when the team needs one.

Professional Experience

Jan 2026 – now

AI Project Lead, Innovation & Business Strategy

Swiss Post, Advertising · Zurich

  • Lead AI-driven business models end to end: opportunity sizing, prioritised roadmap with KPIs, build-vs-buy calls, delivery from concept to launch.
  • Cut time spent on sales by 30% through automation and AI implementation.
  • Cut feedback time on proposals by 90% with a synthetic pitch-check avatar I built.
  • Build the clickable prototypes used in C-level presentations.

Aug – Dec 2025

In between jobs and own ventures

smedium · Pedal Peak · Zurich

  • Built smedium (first clients, websites shipped, AI workflows automated), grew Pedal Peak, went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content production. Cycled Togo and Benin.

Oct 2024 – Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

  • Owned the e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level.
  • +9% conversion and +15% checkout step rate through research, A/B testing and analytics.
  • Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.

Jun 2023 – Sep 2024

Lead Project Manager

Brixel · Zurich

  • Owned partnerships with financial institutions (UBS, Baloise) that drove growth.
  • Main bridge between senior client stakeholders and the internal product team.

Mar 2020 – May 2023

Marketing & Growth Lead, Founding Team

WePractice (Sparrow Ventures / Migros Group) · Zurich

  • Founding team of a health venture: 2 funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
  • Built the full go-to-market, hypothesis- and data-driven: 1000+ client matches in year one; led marketing and sales after Series B.

Sep 2019 – Sep 2022

Growth & Venture Builder

Sparrow Ventures · Zurich

  • Built growth and go-to-market for several internal startups, validation to scale-up; experimentation to lift conversion and cut CAC.

Jan 2017 – Aug 2019

Intrapreneur, Innovation

Die Mobiliar · Bern

  • Took market pilots from MVP to launch (Smide, XpertCheck, Lizzy): owned development and operation, built market-entry strategies, ran market experiments that steered product decisions.
  • Coached cross-functional teams; briefed and managed external agencies.

Earlier Career

2016

Junior Trade Marketing Manager

Promena · Pratteln

  • Own brand portfolio end to end: promotion planning, procurement steering, budgets, reporting; built calculations and tracked pricing and assortment moves.

2014 – 2015

Junior Product Manager

Cruspi · Dällikon

  • Consumer and trade promotions end to end; produced monthly statistics and sales reporting for management.

2010 – 2014

Assistant Product Manager

Domaco · Lengnau

  • Own projects from idea to market launch; goods monitoring, statistics, evaluations, budget and forecast inputs.

2008 – 2010

Accountant

Kuoni, AMAG

  • Debtor and creditor reconciliation, error-payment handling, margin control and plausibility checks; contributed to monthly, quarterly and annual statements.

Own Ventures

2023 – now

Founder, Pedal Peak

pedal-peak.com

  • Live cycling route platform built end to end with AI tooling (SvelteKit, Cloudflare, Strava API, n8n): 331 hand-picked routes across 12 countries, planned for efficiency without breaking the rider.

Skills

Program and project management · roadmaps, schedules, budgets, cross-functional delivery from concept to launch

Process improvement with data and metrics · KPI ownership, A/B testing, root-cause analysis, analytics (Google Analytics, Google Marketing Platform), Excel reporting

Stakeholder management · C-level reporting (Ifolor, Swiss Post), senior client stakeholders (UBS, Baloise), external agencies

AI tooling · builds working tools with Claude (incl. Claude Code), ChatGPT and n8n agent automations, daily practice

Education

BBA Business Administration · Zentrum Bildung, Baden · 2012–2015

Certified Mental Health Coach · IPC Academy Zurich · 2020–2021

CAS Digital Marketing · HWZ Zurich · 2019–2020

CAS Innovation · BFH Bern · 2016–2017

Diploma Online Marketing incl. Google Ads · 2016

Commercial Employee, Federal VET Diploma · KV Baden · 2005–2008

Languages

German · native

English · fluent (C1)

French · conversational (B1)